From Chapter 1:
King James, in his reference to the "first Author" of what he calls "this abuse," clearly had Sir Walter Raleigh in view, and it is Raleigh with whom in the popular mind the first pipe of tobacco smoked in England is usually associated. The tradition is crystallized in the story of the schoolboy who, being asked "What do you know about Sir Walter Raleigh?" replied: "Sir Walter Raleigh introduced tobacco into England, and when smoking it in this country said to his servant, 'Master Ridley, we are to-day lighting a candle in England which by God's blessing will never be put out'"!

From Chapter 15:
Shop-signs were one of the most conspicuous features of the streets of old London. In days when the numbering of houses was unknown, the use of signs was indispensable for identification; and greatly must they have contributed to the quaint and picturesque appearance of the streets. Some projected far over the narrow roadway—competition to attract attention and custom is no modern novelty—some were fastened to posts or pillars in front of the houses. By the time of Charles II the overhanging signs had become a nuisance and a danger, and in the seventh year of that King's reign an Act was passed providing that no sign should hang across the street, but that all should be fixed to the balconies or fronts or sides of houses. This Act was not strictly obeyed; and large numbers of signs were hung over the doors, while many others were affixed to the fronts of the houses. Eventually, in the second half of the eighteenth century, signs gradually disappeared and the streets were numbered. There were occasional survivals which are to be found to this day, such as the barber's pole, accompanied sometimes by the brass basin of the barber-surgeon, the glorified canister of a grocer or the golden leg of a hosier; and inn signs have never failed us; but by the close of the eighteenth century most of the old trade signs which flaunted themselves in the streets had disappeared.